So ok the UIUX is a key point for the customer engagement so any DAM system without a modern web framework (drag and drop, responsiveness…) haven’t to be part of a RFP. But now for any brand you have at least 50 DAM that can do the job for basic scenarios like photo library or even brand and marketing management. Digital asset Management is not any more an archive of assets as it was 10 years ago for most of costumers managing their assets on a file server but it is now the unique source of truth for the whole organization that has to be streamlined across all the communication channels, web, social, print : the buz word now is the omnichannel technology stack ( See the Real story Group graphics) but this is the reality in fact and after years a nightmare for any decision maker to select the right DAM…Īt the really short begining of my career by agencies I was playing with FullPress, Extensis, Cumulus, DALIM, Fotoware, Orphea, some open source solution like Phraseanet and them moving to some more robust and modern DAM like CELUM. The importance of DAM, systems and methods that maximize productivity in the creative process is increasingly recognized by leading organizations across all product and service sectors.
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